Study Unveils PR’s Slow Acceptance of New Media

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Joni Wedderburn (Spokesperson) Indigo Public Relations CEO 1398 Marylebone Road London W23 K45 0207 431 7651 (office) 0207 485 8895 (fax) 0207 485 8895 (cell) Web site: http://www.indigopr.co.uk Blog: http://joni-prissues.blogspot.com/

Study Unveils PR’s Slow Acceptance of New Media

London, UK-- March 1, 2009

• Indigo PR commissioned by the Chartered Institute of Public Relations (CIPR) to examine the relationship between PR and new media
• Digital technologies play an increasingly important role in daily social interaction
• New media provides a wealth of opportunities to reach out to an organization’s key publics
• PR industry has failed to promote the benefits of new media to its clientele base
• PR has been ineffective in utilizing digital technologies to optimize business communication
• Several factors uncovered as the culprits for the sectors’ unwillingness to embrace new technologies
  

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Download Public Relations Slow to Adapt to New Media

QUOTES

‘Indigo PR has produced the definitive study on the role of public relations within the digital revolution. It highlights the industry’s lacklustre use of new media and how the sector’s attitude towards this engaging medium will impact its future success.’
-- Alan Shepherd, Chairman, CIPR

‘A concise yet discerning look at PR’s aversion to the new media phenomenon’
-- Jake Daniels, Technology Editor, The Times

‘The report sheds some light on an area, which has been previously subject to speculation rather than concrete research. By showcasing PR’s shortcomings with new media, the study is an insightful tool for specialists and students, as it provides an important base to engage discussion and improve practices within this field.’
-- Sue Smith, Professor, MA in Public Relations, University of Westminster

About Indigo PR

Indigo PR is a full-scale public relations firm offering strategic communication services across a variety of sectors including consumer, government, tourism, not-for-profit and corporate. We specialise in media relations, internal communications, campaign development, event planning and crisis management.

For more information about Indigo PR, please visit www.indigopr.co.uk .

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